Name of the event: INCENTIVE MITSUBISHI

Company: MITSUBISHI ELECTRIC (AIR CONDITIONER)

Event profile:

• Type of event: Incentive
• Location: Seville
• Number of participants: 30 people

 

Objetives that were to achieve:

To court and incentivise the distributors of the Market in Western Andalusia.

 

Description of the event:

When the guests arrived at the finca they were welcomed by horse-men who were dressed in typical rural costumes, and by flamencas who were courting them with rosemary.

After the breakfast the participants did a guided visit to the livestock farm to discover the wild bulls in their environment. During the walk to the finca, a priest walking by surprised the participants and he made them move to the side of the livestock farm. All of a sudden, he took out a gun and various bandits came closer in gallop kidnapping the participants and bringing them to their shelter. This shelter was decorated with straw, carriages, barrels, weapons of the epoch etc. The bandits, after having seen that the participants were friendly, invited them to a large aperitif in their shelter.

Alter the apreritif started the action! The participants were divided in 4 groups to make a competition never seen: Polo on donkeys! 8 people on 8 dunkeys running after a ball from on side to the other!

Everybody deserved a countrified lunch, after having enjoyed freshly cut ham and a “venenciador”.

After the lunch the participants were brought to the “plaza de toros”, where they learned the art of the “tentadero”: a bloodless version of the bullfight. Hereby the breeder decides, if a calf has the right qualification referring to courage and nobleness to become the mother of the future fighting bulls.

At the end of the daz the participants were part of a funny “capea”, an amateur fight with young bulls! The whole bull fight arena was decorated with postres of the Mitsubishi’s capea and every participant received one of the posters.