Name of the event: DRINK TEAM: THIRST FOR VICTORY

Company: ORANGINA SCHWEPPES

Event Profile:

•  Type of event: Convention (Sales force)
•  Location: Tenerife
•  Number of participants: 270

Objectives that were to achieve:

Apart of presenting the new strategic marketing plan and the new advertising campaigns for this year, the client had the aim to boost the team spirit between the different participants as well as their ambition, to accomplish new profit aims in 2010.

Description of the event:

Following the motto „The thirst for victory“ the participants “bought” their entrance tickets at the box office and experienced their own “sporty roller coaster”. A football stadium was built and the participants entered through the „tunnel of the players“. Moreover, there were fans of every brand of the group on every tribune and tier. The scoreboard was a huge quadratic screen hanging from the ceiling.

The sport journalist of "Schweppes Radio FM", Iñaki Cano, welcomed all the representatives of all brands in all his stadiums: The Schweppes Stadium, the Trina Arena and the Casera Coliseum. Finally, they satisfied their „thirst for victory“ with loud applauses and a great report.