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Name of the event: “TECNOCASA NATIONAL CONVENTION” Company: TECNOCASA Event profile: • Type of event: National convention Objectives that were to achieve: The following objectives were to achieve at this yearly convention: -To strengthen the team spirit among the employees -To strengthen the sense of community within the company: Everybody can just grow together with the others and each one plays an important role in the development of the company -To renew and convey the ideals of the company -To inform the employees about the changes within the company, to motivate them to strive for new aims and to reward them for the accomplished successes -By the achievement of these objectives it is aimed to open further selling points and to increase the sales and thus to enhance the profit of the group
Description of the event: At this type of event it is essential to reach the target group, so that they feel attracted and can identify with what’s happening at a convention. That¨s why we decided to reenact the all-day-life of a random employee of Tecnocasa: We designed a 600m²-big stage setting representing a typical district which buildings were various offices of the company. Nothing was missing: newspaper kiosk, well (with a logo of Tecnocasa), metro station (of which people were entering the stage), balconies with flowers… and of course neighbours, who were making the whole stage setting to a lively place. In our case the neighbours were portrayed by actors and TV presenter being famous in Spain. Among them were José Corbacho and Vanesa Romero as the presenter of the gala, Andreu Buenafuente as comedian and the team of Homo Zapping, which represents some personalities of the Spanish society. Moreover, an emblematic construction of a building was organized. Respectively one executive manager of each company of the group, everyone dressed in blue overalls, had to lay down the “last stone” for the completion of the building. In this way it should be shown how important teamwork and the coordination among the companies is. Some official festivities during the gala were: -Opening ceremony -President’s speech -Award show -Presentation of the company’s new spot -Opening ceremony
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